There is a simple thing I wish car companies would understand: they are car companies, not tech companies.
If you're interested in buying a car, you are likely interested in what makes it a great car… NOT what makes it work with your iPhone. Its a car. If I wanted something to magically integrate with my living room entertainment center, then I'd just stay in my living room. Think about the Bugatti Veyron, for a second. The Veyron is an unbelievable car and a masterpiece of engineering, but it doesn't have many of the interior amenities that most car companies consider essential. While comparing one of the world's most desirable supercars to the average person's Toyota or Chevy is ridiculous, it just seems that the consumer shouldn't have to buy a multi-million dollar automobile to get a driving experience free of touch screens, navigation, and screwy smartphone integration.
So, dear car companies, please consider the following:
- Please focus on how the car looks
- Please focus on how the car drives
- Please understand that not everyone is satisfied with only 2 or 3 interior color options (I like blue and red, but other people like green, yellow, purple, etc… black, grey, and beige are boring and uninteresting)
- Please understand that many "concept cars" would backlog your production line if you actually made them, while the cars actually brought to the market are a faint and boring shadow that doesn't sell. (Cadillac, I'm talking to you. The El Miraj concept was gorgeous. The CT6 is crap.)
- Please leave the cumbersome, intrusive, finicky "infotainment" centers at the warehouse.
- Many consumers never use the boatload of computer junk in modern cars
- You can build a car that is a better consumer value by leaving the extras off. Most drivers already know where they are going or can look it up on their phone, rendering navigation meaningless.
- Driving is safer if there's less to deal with while driving.
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